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November 10, 2006
Greetings fellow members!
Have you discovered Blogging?
FOWA has a new blog at www.fowa.blogspot.com. This is a site where members can post messages, events, and any other newsworthy information. To make a post, go to the site and up at the top click Sign In.
The User Name is fowablog@yahoo.com
The Password is outdoors
Click New Post and type whatever you want there. Remember to keep it 100 words or less. Hyperlinks to web sites or longer press releases, short videos and photos?can be posted.
Corporate members can notify the membership of new products, CVBs can highlight events in their areas and members can notify the membership of their articles in publications or their new books. Since we are a group of communicators, everyone should participate in this new method of communication.
To start your own free personal blog in three easy steps and to display articles and photos, go to https://beta.blogger.com/start.
Kelly Braden
MarketEdge@fowa.org
KJBraden1@aol.com
Doug's New Gig
I'd like to announce my latest venture into that twilight world of magazine editing. I just agreed to be Editor-in-Chief of a new international fishing-travel magazine called Destination Fish, with the subtitle The Travel Guide to Sport Fishing the Globe. The beauty of this is that it's a quarterly publication and I'll still be able to aptly handle FOWA duties.
I'm really pumped up and excited about this. Many of you know that I've served on the editorial staffs of Florida Sportsman and Sport Fishing mags. I'd been looking to get back into editing -- my first love -- for several years, but the right fit and opportunity hadn't presented itself until now. I love travel and fishing as does a huge segment of the sport-fishing populace. Since the niche of DF is the fishing & travel market, as much emphasis will focus on the color and culture of each?fishing destination as the fishing.
None of the articles will cover the continental U.S., meaning the rest of the world is our playground, both freshwater and saltwater destinations.
The first issue will come out around the holidays and then quarterly in 2007, with six features in each issue along with six depts./columns of interest to traveling anglers.IGFA will be involved, and our Advisory Board (so far) includes Stu Apte, Billy Pate, Lefty Kreh, Bob Stearns, Mark Sosin, Al Pflueger and Flip Pallot. The cover and inside pages will be a very high-quality bond, and all pages four-color ...strictly first class. The target audience will be upscale U.S. anglers with the wherewithal to travel to enjoy their favorite avocation.
I'm putting together the writers' guidelines, pay rates, 2007 editorial calendar and other details, so email me if you're interested and I'll get back in touch in a few weeks.
Doug
HIGHLIGHTED MARKETS
From Mike Walker:
BassFan LLC
BassFan LLC is currently seeking freelance sports writers to help support its launch of InshoreFan.com, a daily web news-magazine covering competitive and recreational inshore saltwater fishing. InshoreFan.com will be a sister site of BassFan.com, the world's largest news source on professional bass fishing. Candidates must be fast, flexible, accurate and good, with a sound command of inshore saltwater angling. Knowledge of tournament angling a big plus. For consideration, please send a resume and brief note outlining your qualifications to: editorial@bassfan.
CURRENT MARKETS
Bass Club Digest
Bass Club Digest, a magazine published for more than 124,000 die-hard bass club members, is making assignments for 2007 and accepting queries for both feature and column-length stories. Bass Club Digest purchases first North American serial rights. For samples of editorial style, visit www.bassclubdigest.org.
Bird Hunting Report
In its 18th year of publication, the Bird Hunting Report newsletter speaks to traveling wing shooters who want the facts on quality places to hunt. Sought for publication are experienced-based, fact-checked reports that make educated value judgments and recommendations about available worldwide hunting opportunities: on both public and private lands, in lodges and clubs or ?do-it-yourself.? This is a great secondary market for information you’ve gathered for other stories. Payment is 16 cents per word for an 800-1,000-word report. No photo support is required. Direct additional questions, queries and requests for style sheets to Managing Editor Tom Carney, tom@birdhuntingreport.com.
American Catfish Anglers Tournament Series Catfish Now Magazine seeks catfish-related stories from across the country. To view the January issue, visit www.catfishangler.com. Stories are 1,200-1,500 words and require three to five photos. For more information, including payment and rights purchased, contact Editor Luke Clayton at luke@lukeclayton.com.
The Drake
The Drake is a magazine published twice a year for those who fly-fish. The editors are currently accepting queries for 200- to 600-word essays on any aspect of the fishing world and profiles of people who fish. Payment is 10-20 cents per word for first North American serial rights. Editorial lead time is one year. Read guidelines at www.drakemag.com (click ”Contributors Guidelines”). Contact Tom Bie, editor, at tom@drakemag.com.
Field & Stream
Field & Stream is focused on hunting and fishing and covers everything from basic how-to pieces to carefully crafted features with a philosophical edge. Topics include adventure, techniques, tips, natural history and conservation. To get an idea of the editors’ needs, study recent issues of the magazine. Freelance opportunities include the following: short front-of-book pieces (100-750 words) for the Bullet Points or Sportsman’s Notebook sections, feature-length articles (1,000-2,000 words) and departments (maximum 1,000 words). Remember: Less is more. Payment ranges from several hundred to several thousand dollars for first North American rights, depending on quality, author’s experience and the difficulty in obtaining the story. Submit a cover letter and query or manuscript with SASE to submissions editor, Field & Stream, 2 Park Ave., 10th Flr., New York, NY 10016. E-mail fsletters@time4.com; put ?article submission? in the subject line.
Fishing Facts Magazine
Fishing Facts Magazine, 111 Shore Dr., Burr Ridge, IL 60527. 630-887-7722. Fax 630-887-1958. Email: info@midwestoutdoors.com. Website: www.fishingfacts.com. Gene Laulunen, Publisher/Editor; Dena Kollman, Assistant Editor. 95% freelance. Welcomes new writers. Circ. not provided. "Fishing Facts magazine is edited for the angler who wants to improve his skills and maximize his success on the water. It's filled with in-depth articles on fish behavior, techniques for taking fish from all kinds of structure, the latest in fishing products and technology and simple tips from fishing experts." Bimonthly. Pays on publication. Publishes manuscripts one to three months after acceptance. Buys first rights. Accepts reprints that haven't previously appeared in competing publications. Responds 10 days. Sample $1. Subscription $23.95. Guidelines by mail with SASE, e-mail or fax. Current Needs: "Looking for cutting-edge information on the latest fishing techniques and tips. Several high-quality four-color photos must be submitted with each manuscript." Pays $30 flat fee for articles of 750-1,500 words. Submit query or complete manuscript with cover letter by e-mail only. Photos/Art: Requires high-quality, four-color photos submitted with each manuscript. No additional pay. Hints: Common mistake is "sending in elementary fishing techniques or basic fishing stories."
New Floridian
New Floridian began as more of a general-interest/activity magazine over a year ago, but after extensive market research, we have refined the piece to primarily active/outdoor pursuits with a bend to the greater Tampa Bay area. For example, in the issue we're working on now, we have a piece about a local club for women triathletes, an article about several great bike rides (on and off-road) in the region, another about a sport club that has a kickball league for adults, a soft advance on an event we will be doing in conjunction with the Florida Trail Association (trail maintenance), along with some really beautiful photography. The latter we try to inject into just about every issue. The magazine is large-format, but small for now -- 16 pages. We are bi-monthly and that will probably change to monthly early next year. Contact: Amy Drew Thompson, adthompson@cfl.rr.com.
Paddler
Each issue of Paddler magazine is filled with exciting stories on places to paddle, skill enhancement, gear reviews, environmental issues, industry updates and profiles of leading paddlers. Paddler is published six times a year by and for knowledgeable paddlers. Paddler pays 15 to 25 cents per published word 30 days after publication. Rates are based on the experience of the writer and the amount of work the editors put into the piece. Paddler buys first North American serial rights and one-time electronic rights. (Stories used in the magazine may also be published on www.paddlermagazine.com.) All subsequent rights revert back to the author. Visit http://paddlermagazine.com/contact/writerguide.shtml for more information. Address all submissions to the appropriate department. Photo submissions may be either electronic images or transparencies. Digital submissions should be accompanied by a printed proof sheet. Digital images must be available at 300 dpi at publication size. If you send smaller files for review, be prepared to send high-resolution files on short notice. E-mail jeff@paddlermagazine.com for technical guidelines. Photo rates are $200-$300 for cover, $150-200 for a two-page spread, $100-$150 for full page, $50-$100 for a half page to full page and $35-$50 for less than a half page. Paddler buys first North American serial rights and one-time electronic rights. (Photographs used in the magazine may also be used on www.paddlermagazine.com.) Send to Paddler, P.O. Box 775450, Steamboat Springs, CO 80477 (shipping and UPS/FedEx: 735 Oak St., Steamboat Springs, CO 80487, 970-879-1450). E-mail jeff@paddlermagazine.com.
OUT OF STATE MARKETS
Arizona Highways - Southwest Photos
Arizona Highways magazine is a division of the Arizona Department of Transportation and captures the spirit and beauty of Arizona and the Southwest. The magazine's photographs are purchased from freelance photographers. Edit your photos carefully before submitting. One-time publication rights are purchased, and all other rights remain with the photographer. Rates range from $125 minimum to $600 per front cover. Mail submissions to photography editor, Arizona Highways, 2039 W. Lewis Ave., Phoenix, AZ 85009.
On the Water
On the Water seeks original personal experience stories about freshwater and saltwater fishing in New England. Articles (approx. 1,500 to 2,500 words) should be written to subject, not to length. Colorful action photographs in vertical format are sought for covers in 35-mm slides, photos (with negatives) and high-resolution digital photos on CD in TIF format. Payment is as follows: $50 to $200 for articles; $15 for inside photos and up to $200 for cover photos for first North American rights. Send queries, photographs and SASE to Gene Bourque, editor, On the Water magazine, 35 Technology Park, Ste. 2, E. Falmouth, MA 02536; e-mail attachments to gene@onthewater.com; call 800-614-3000.
Rybachte s nami
Rybachte s nami (?Fish with Us?), a Russian publication, needs articles about freshwater fishing tackle and/or scientific research about fish or fishing. Species of interest include pike (northern and muskie), walleye, perch, chub, trout, salmon, roach, bream, tench, etc. Rybachte s nami also needs photos to illustrate articles. Reprints are OK. One-time rights are purchased. For details, contact Sven Lee, managing director, Fendler Communications, P.O. Box 564, Portland, ME 04112, 207-761-8005, 207-761-1808 (fax), sven@fendler.com.
Salmon & Steelhead Journal
Published quarterly, Salmon & Steelhead Journal covers destination salmon and steelhead fisheries in Alaska, British Columbia, Washington, Oregon, Idaho and California. Features instruct readers how, when and where to successfully fish the featured water. Currently sought are in-depth issue articles for 2006. Text and photo packages for destination stories also are accepted for the 2007 editorial calendar. Informal e-mail queries are accepted; first North American rights are purchased. Contact Pat Hoglund at editor@salmonandsteelheadjournal.com. Learn more about the magazine and its content by visiting www.salmonandsteelheadjournal.com.
MEMBER NEWS
FGA Unveils Conservation Award
The Florida Guides Association is proud to announce the creation of a conservation award to recognize individuals who show a true commitment to the conservation of Florida’s natural resources. The FGA mission statement reads, Dedicated to promoting the conservation and wise use of Florida’s fishery resources. This new award is aimed at recognizing those individuals who further this mission by their personal actions and achievements.
The new conservation award was unveiled recently at the retirement party for FGA guide member Captain Phil Chapman. FGA President Captain Pat Kelly was honored to present the first award to Captain Phil and to announce that the award is named in his honor for his many years of dedication to the conservation of Florida’s natural resources. In addition to the individual plaque given to Captain Phil, his name is the first to be placed on a permanent plaque that will be added to as additional recipients are identified.
The plaque will have the following wording centered on a gold plate:
Florida Guides Association
Captain Phil Chapman Conservation Award
Is Dedicated to:
Captain Phil Chapman
this 14th day of October 2006 for his 36 years
of Distinguished Service to the Florida Fish
and Wildlife Conservation Commission. His
enduring contribution to the research,
education, and conservation of the resource is
a fine example for everyone to follow!
Thank you for caring!
Captain Phil Chapman has been an FGA guide member for over a decade and has always been involved and helpful with all the fishery issues we address. As a marine biologist he has been involved in many projects from the first successful hatching of
snook to the introduction of peacock bass in south Florida. His work in freshwater fisheries also includes the development of Tenoroc Fish Management Area in Lakeland and the success of the large mouth bass that live there. He even introduced Walleye to Florida waters!
As a fishing guide he is as good as they come. The main fish for Phil is the Tarpon on fly. He is one of the best known fly casters and instructor of the art of fly casting. Just ask anybody who’s fished with him!
The Florida Guides Association is proud to have the name of Captain Phil Chapman on our Conservation Award! Your words of congratulation and appreciation can be sent to him at: tarponfeathers@msn.com. Captain Phil ? You?re the Best!
From Jan Maizler:
If you are a Florida writer like myself who covers destinations outside the state, you know the importance of developing and maintaining solid contacts in these venues. I’ve just returned from the Canadian Maritimes and Atlantic Coast. The following contact data is composed of professionals who were profoundly helpful in the generation of ideas, facts, and services for story development and image support. If you are headed towards this region or mulling over international destinations, you’ll find these good people invaluable.
Saint John/Bay of Fundy, New Brunswick, Canada
1.Margaret Totten
Manager
Tourism Saint John
POBox 1971
Saint John, NB, Ca. E2L 4L1
Telephone: 506-649-6046
Fax: 506-632-6118
Website: www.tourismsaintjohn.com
Email: margaret.totten@saintjohn.ca
2.Beth Kelly, CTP
Owner/Operator
Aquila
Aquila Tours
POBox 6895
Saint John, NB, Ca. E2L 4S3
Direct Line Telephone: 506-631-0142
Telephone: 506-633-1224
Fax: 506-658-0969
Website: www.aquilatours.com
Email: beth@aquiatours.com
Halifax, Nova Scotia, Canada
1.Deanna Wilmshurst
Communications Manager
Destination Halifax
1800 Argyle Street, suite 802
Halifax, NS, Ca. B3J 3N8
Phone: 902-423-1133
Fax: 902-492-3175
Website: www.destinationhalifax.com
Email: dwilmshurst@destinationhalifax.com
It appeared to me that the lake, stream, coastline, and offshore sportfishery had not been developed fully: this fact gives the region and its beautiful habitat excellent potential. Wildlife is prevalent in this region and the whole area had striking fall colors at the time of my visit. I?m happy to answer any further questions at 305-940-1564.
Jan Maizler
www.flatsfishingonline.com
http://flatsfishingonline.blogspot.com/
Joanne Williams photo online
http://www.nanpa.org/mem_photo_popup.php?url=img/photos/showcase/2006/0015559_p.jpg&title=Barred-Owl%20Chicks&name=Joanne%20Williams%20Photography&nbr=5559
Lucy Beebe Tobias Website
Artist Website: http://www.Lucyworks.com
Writer Website: http://www.Saturdaymorningswithlucy.com
Lucy Beebe Tobias
Writer/artist/photographer
Ocala, Florida
(352) 816-1251
Loretta Lynn’s story in the Orlando Sentinel:
Safety first in wilderness survival
You never can be too prepared when it comes to wilderness survival.
Loretta Lynn | Special to the Sentinel
Posted November 2,
"Be prepared."
It's a lot more than just a simple motto when you find yourself injured in the wilderness, and a quick call to 911 is not an option.
Vince Furno, trainer with the American Safety and Health Institute (ASHI) and assistant district commissioner with Boy Scouts of America, realizes campers, hunters, hikers and anglers need to go well beyond that.
"Prior preparation prevents poor performance, and poor performance equals injuries," Furno said.
Wilderness emergencies usually result in delayed help, meaning there is more than a 30-minute wait for professional help, there is no easy way to call for help, emergency personnel cannot reach the victim or the victim needs to be transportedfor medical treatment.
Recently, Furno taught a basic wilderness first-aid course, where certification was good for three years.
Vicki Padgett of Palm Bay received her certification and now will be able to certify and award badges to her troop members as a "first-aid merit badge counselor."
When people are injured in the wilderness, action is the key. There are three vital overall steps to be performed when there is an injury. Call them the Three Cs:
Check -- Check the scene, check the victim and check your resources.
Call -- Make a plan and get help.
Clear -- Provide care and monitor the victim.
"In the event of an injury, safety of the victim is very important," Furno said. "You don't want the victim to sustain any further injury, and you don't want to be injured yourself, or anyone else who is with you."
One person needs to take charge and to remain calm. The basic wilderness survival course taught by Furno recommends doing urgent first aid after an assessment of the victim's injuries, protecting the victim from further harm, prioritizing care and checking for other injuries.
Resources to be checked include: the number of people in your group, how they can help and your food supply.
Participants were asked to bring their first-aid kits and camping gear with them to class. Furno asked the group to gather its first-aid kits and go through them with a partner to see what they might need.
As Padgett and fellow clinic participant Randy Deavers, a scout master, were sifting through their gear, they shared stories about how tweezers and needles are both paramount.
"One child decided to climb a palm tree, and when he got down, he had about 300 splinters, which took us about three hours to remove," Padgett said.
Of course, when it comes to wilderness first aid, the first-aid kit itself is vitally important. Besides remembering to take one along, it's also extremely important to check what is actually inside it.
"Don't buy those first-aid kits you see in some stores that say 164 items, because chances are that 150 of the items are Band-Aids," said Reno Mussatto, a naval scout who is water-safety certified.
Furno reminded participants to check their first-aid kits prior to going out and replenish them with fresh items. Watch expiration dates.
"Also, no latex gloves or Band-Aids. A lot of people are allergic to latex, including kids," he said.
Have enough food and water for the amount of people in your party and watch for environmental hazards.
Among those concerns are: heat exposure (heatstroke or exhaustion), hypothermia, lightning and sunburns. "You always want a 360-degree field of vision," Furno said.
Said Deavers: "Dehydration is just as deadly in cold weather as it is in hot weather.''
Said Furno: "If you wait for the symptoms, it's too late.''
It is important to allow your body to acclimatize, be well-fortified and always dress in layers (even if just out hiking or canoeing).
When treating an injured person outdoors who has a bone or joint injury (including fractures, strains and sprains), immobilize the injury.
"Don't be surprised if the first time you put a splint together, it's wrong," Furno said. "Try it out first, then put it on the victim."
When making splints, you want to immobilize the injured area by providing some of the rigidity that is lost, Furno said. Oftentimes, splints can be made from popsicle sticks, small pieces of plywood or wooden boards, even cardboard.
"Pad well," Furno said. "You always have up to six degrees of motion."
And don't forget, plenty of RICE -- that's "rest, ice, compression and elevation" -- which will aid in most injuries.
Josh Reid, of Boy Scout Troop 837 in Geneva, learned a few things taking the course. "Some of this is a refresher for me, but most of it's new, especially the splints and altitude sickness," he said.
Furno's course is open to anyone, not just scouts or leaders, who want to learn how to recognize and avoid wilderness hazards and to be able to perform first aid beyond a Band-Aid and ointment.
Furno, who works full time for a large aerospace company, has two sons that have achieved the status of Eagle Scout.
For him, first aid comes through experience. "It's mostly common sense and should become second nature," he said. "The Red Cross offers first aid but not wilderness first aid in Florida."
CORPORATE CORNER
Turkey Hunters Give Back During the Holidays
Thanksgiving is a time for family. Unfortunately, many families across the United States are in need during one of the most celebrated holidays of the year. According to the U.S. Census Bureau, 37 million people were living in poverty in 2004.
That means millions go without a hot, Thanksgiving meal. With these people in mind, and in keeping with the spirit of giving back, the National Wild Turkey Federation stepped up to start the Turkey Hunters Care program.
Through the program, local NWTF chapter volunteers team up with church ministries, food pantries, children’s organizations, homeless shelters, National Guard units and other civic service organizations to donate turkeys.
With 2,250 chapters nationwide, the positive result of such a volunteer effort is limitless, said Rob Keck, CEO of the NWTF. If each of the NWTF’s 545,000 members donated only one turkey, imagine the difference we could make.
Since the inception of Turkey Hunters Care in 2001, nearly 39,000 turkeys have been given out to families in need.
Volunteers in our chapters embraced this program because that’s the type of people they are, said Dick Rosenlieb, senior vice president of sales and marketing for the NWTF. We are always trying to come up with ideas to give back to local communities, and this program was a natural fit.
In 2005 alone, 322 chapters in all 50 states and five Canadian provinces handed out 12,126 turkeys, an equivalent to 72,756 meals.
Providing meals to those who need them most was the goal of the program from the beginning, said NWTF Chief Operations Officer, Carl Brown. The spirit of giving back is what the NWTF was founded on and we will continue in this spirit for many years to come.
In 2004, Turkey Hunters Care noticed a different type of need in communities across the country. With thousands of military men and women serving overseas, the NWTF decided their families in the States would not be forgotten.
For that reason, NWTF?s Kinni Gobblers chapter of River Falls, Wis., and the North Central Heartland chapter of Concordia, Kan., contacted their community?s local military bases and inquired about helping, and the response was tremendous.
We were a new chapter looking to participate in a good cause within our community,? said Denny Moline, banquet coordinator of the Kinni Gobblers chapter. ?We really wanted to show the families that we’re proud of our soldiers serving in Iraq and overseas.
The program donated 1,985 turkeys its first year, and since that time has consecutively handed out more than 10,000 turkeys a year.
This program is an extension of the values we embrace as an organization, Brown said. We care about people in the local communities and Turkey Hunters Care is one way for us to give back.
For more information about Turkey Hunters Care, or to find out how you can help, call (800) THE-NWTF or visit our Web site at www.nwtf.org <http://www.nwtf.org>
About the NWTF: In 1973, when the National Wild Turkey Federation was founded, there were an estimated 1.3 million wild turkeys and 1.5 million turkey hunters. Thanks to the work of wildlife agencies and the NWTF’s many volunteers and partners, today there are more than 7 million wild turkeys and nearly 3 million turkey hunters. Since 1985, the NWTF and its cooperators have spent more than $230 million upholding hunting traditions and conserving more than 11.3 million acres of wildlife habitat.
The NWTF is a nonprofit organization with 545,000 members in 50 states, Canada, Mexico and 14 other foreign countries. It supports scientific wildlife management on public, private and corporate lands as well as wild turkey hunting as a traditional North American sport.
For more information on the National Wild Turkey Federation, call (803) 637-3106, check out our Web site at www.nwtf.org.
From The Walker Agency:
Bushnell Launches New Corporate Web Site, Micro-Sites Support New Product Lines
Bushnell Outdoor Products, a leading manufacturer of sports optics and outdoor accessories, has launched a new corporate Web site that makes it easier for visitors to learn about the company’s outdoor products and technology. The redesigned site offers more information, easier navigation, new graphics and access to several micro-sites dedicated to new product categories.
One of the biggest changes is the ability to target product information based on the viewer’s interests whether they are hunters, birders, golfers, or astronomers. The special interest sections present a variety of products best suited for that activity. Browsers can easily move from one section to another with the click of a mouse.
Within the new Bushnell Web site, visitors also have access to several new micro-sites. These sites are dedicated to new the company’s GPS, golf and laser rangefinder products. They provide detailed product information using animation and tutorials. The new GPS micro-site also offers e-commerce capabilities for downloading maps and aerial/satellite photos.
Web browsers can visit the new Web site at www.bushnell.com. The new micro-sites can be accessed directly at http://www.bushnellgolf.com, http://www.bushnellgps.com and http://www.bushnell.com/arc.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Browning Sports Optics, Tasco, Serengeti, Bolle, Michaels, Uncle Mike’s, Uncle Mike’s Law Enforcement, Stoney Point, Hoppe’s, Blackwater Gear and Butler Creek brand names. ?For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
From The Walker Agency:
Yamaha Marine Receives Four 2006 NMMA CSI Awards for Excellence in Customer Satisfaction
Yamaha Marine Group received four 2006 Marine Industry CSI Awards for Excellence in Customer Satisfaction from the National Marine Manufacturers Association (NMMA) during Industry Breakfast ceremonies today at the International BoatBuilders Exhibition and Conference (IBEX) at the Miami Beach Convention Center in Florida.
Yamaha brands recognized were Yamaha Outboards, Century Boats, G3 Boats and Skeeter Boats. These brands have all received CSI awards in previous years. Yamaha Outboards has been the only outboard brand to receive the CSI award each year since the program began in 2001.
The CSI Awards recognize participating companies that have actively measured customer satisfaction to pursue continuous improvement. To earn an award, the brand must have achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided from thousands of consumers who have purchased a new boat during that period.
Yamaha Marine Group President Phil Dyskow noted, The opinions of our customers serve as important measurements of how our brands are performing to their expectations. It is especially gratifying for our brands to be recognized with these awards since the results come from a complete measurement of boat owners, not a small sampling.
To qualify, companies must be enrolled in the Marine Industry CSI (Customer Satisfaction Index) Program and adhere to the guidelines of the program in implementing ongoing measurement of customer satisfaction. Participants must have achieved a 12-month average score of 90 from new boat owners rating Overall Satisfaction with the Boat.
The spirit of the CSI program and the award is to elevate the importance of customer satisfaction in the marine industry and recognize manufacturers best practices in this area in a positive manner.
For more information on Yamaha Marine and its boat companies, visit their Web sites at www.centuryboats.com, www.g3boats.com, www.skeeterboats.com and www.yamahaoutboards.com.
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